-
-
Ad Space
(728 x 90)
Video
“Who, me? I’m, uh, Tim Gunn’s long-lost nephew, Reggie Gunn.” Such paper-thin explanations are unlikely to get you into the best shows when Fashion Week begins Fri 5. An anonymous fashion-industry veteran suggests some better ways to score yourself a seat. Hint: It’s all about confidence.
Tip 1:
Impersonate an editor
“The more obscure the better,” suggests our source. “You’re the senior associate fashion editor at (insert random Euro mag here), and you can’t believe that your flaky assistant didn’t R.S.V.P.!”
Tip 2:
DIY
Weren’t sent an invite? Make your own. “Some designers, like Marc Jacobs for instance, never switch up their design. Just change the date, print it on the same sturdy card stock, and pick a good seat up front.”
Tip 3:
What we need is a diversion…
It’s a fashion show, so some self-important diva is likely to raise a stink about a perceived slight every few minutes. “While someone is flying off the handle about their seating assignment take that opportunity to slip through the cracks. If an inquisitive PR person asks if you’re okay, just keep walking as you say ‘I’m fine, I have my seat.’”
Tip 4:
Camouflage
Be thy enemy. “All of the PR people wear black and have a pass around their neck. If you carry a clipboard and look determined, you can probably go anywhere.” For more info and a Fashion Week schedule, go to style.com or jezebel.com.
