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Published on 11/20/08
Published on 11/20/08
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2. Your online presence (a) should be multiplatform and (b) shouldn't look like crap.
I wouldn't include this except that people who should know better (names have been left off to protect those guilty of late-’90s Web design) don't. HTML isn't good enough. Just text isn't good enough. Existing on just one social network isn't good enough. Treating your website like it's paper, but with scrollers and little clicky links: not good enough.
Your site's look is everything. Choose simple, well-laid-out clean design over complex, confusing garishness. Mantra: If in doubt, take it out. (If people say, "That looks just like my MySpace page!," you're not on the right track.)
That said, there is no such thing as existing in too many places on the Internet. You should have be on Flickr, Twitter, iTunes, Tumblr, Digg, Vimeo, YouTube, Facebook, LinkedIn, etc.—because each of those applications represents a community in which you want to be represented. Exclusivity on the Web is really nonexistence. Not to mention that if you're just typing out your blog posts—and not providing photos, podcasts, short edited videos, live streaming, etc. —you're only tapping into 1/12th of the potential of the medium.
Cyndie Todd
Tue, Oct 07, at 12:46pm
Sorry that I'm just now catching up. And that I can't write all my thoughts in one whole box. Twitter is de-hydrating my thoughts into bite-size pieces.
Cyndie Todd
Tue, Oct 07, at 12:44pm
OMG, Julia, this is the funniest (and most practical!) thing I've read from you yet. You crack me up! Thanks!
alexander alaric
Sat, Aug 30, at 10:28pm
I've been a fan of the meme concept ever since I first read about it in Richard Dawkins book. Great way to get exposure and best of all there's a process to it.
OutsideMyBrain
Thu, Aug 28, at 05:54am
Julia,
Thanks for the great tips! I appreciate you sense of humor intertwined in the post to make it not only informative but enjoyable to read as well. Thanks again!
OutsideMyBrain http://outsidemybrain.wordpress.com
OutsideMyBrainAgain http://www.outsidemybrainagain.blogspot.com
Megan
Thu, Jul 24, at 08:13pm
Brilliant once again. Thank you Julia Allison. Not only do you dominate the "meme;" you are the definition. You make it all look effortless, yet your passion and hard work do not go unnoticed.
You inspire me and intrigue me. Thanks for the article, I always wondered how you made it happen.
michael lamb
Thu, Jul 24, at 11:06am
Julia, I've given you a lot of flak over the past few months, but truth be told: you fascinate me. You annoy me, you make me laugh, but at the end of the day - you ARE interesting.
Now my question to you that will be obvious: what do you sell exactly? And isn't it a LOT easier if you look as pretty as you are?
