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  • Features

    Time Out New York / Issue 669 : Jul 22–30, 2008
    Culture Report II

    Top 5 ways to be an Internet success

    To succeed online, you must become more than a brand—you must become a meme.

    By Julia Allison

    Meme (n.) is a term coined by Richard Dawkins in The Selfish Gene, in his explanation of how concepts, thoughts, learned behaviors (or, er...your brand), etc., self-replicate throughout a culture like a virus. The good news (for you!): The creation of online systems of transmission (MySpace, YouTube, Facebook, Wikipedia), with their myriad channels for exposure—and resulting adoption and mutations—has exponentially sped up meme transmissions. We hardly need to rattle off the interminable list of Internet celebs who've "gone viral" to appreciate that success online is imminently achievable—and luckily (for most of us), it has nothing to do with talent, at least in the traditional sense.

    Online success isn't random, though. Here, a few basics »

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    • 35991 OutsideMyBrain Thu, Aug 28, at 05:54am
      Julia, Thanks for the great tips! I appreciate you sense of humor intertwined in the post to make it not only informative but enjoyable to read as well. Thanks again! OutsideMyBrain http://outsidemybrain.wordpress.com OutsideMyBrainAgain http://www.outsidemybrainagain.blogspot.com

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    • 25231 Megan Thu, Jul 24, at 08:13pm
      Brilliant once again. Thank you Julia Allison. Not only do you dominate the "meme;" you are the definition. You make it all look effortless, yet your passion and hard work do not go unnoticed. You inspire me and intrigue me. Thanks for the article, I always wondered how you made it happen.

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    • 24921 michael lamb Thu, Jul 24, at 11:06am
      Julia, I've given you a lot of flak over the past few months, but truth be told: you fascinate me. You annoy me, you make me laugh, but at the end of the day - you ARE interesting. Now my question to you that will be obvious: what do you sell exactly? And isn't it a LOT easier if you look as pretty as you are?

      Flag as inappropriate




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